Why Promising Drugs Struggle After FDA Approval: Understanding the Barriers to Market Success
For most drug developers, FDA approval feels like the finish line. Then launch day arrives and the real test begins.FDA approval confirms that a drug has met the applicable regulatory requirements for ...
Analog Selection in Pharma Forecasting: Getting It Right and Getting It Wrong
Every pharma forecast eventually leans on a comparison. Somewhere in the model there is a line that says, in effect, “our product will behave roughly like that one.” That product is the analog, and th ...