PayerPro360 (Quick Payer Research)

PayerPro360 is an AI-based web application designed and developed to empower the Pharma/Biotech industries to provide critical payer insights. It offers one-stop solutions, allowing users to select the correct set of payers from categories including Private/Commercial Payers, Public Payers, Managed Care Organizations (MCOs), Pharmacy Benefit Managers (PBMs), Institutional Payers, Charitable Organizations, International Payers, and Others. The questions bank option assists users in building questionnaires/discussion guides, directing them to the appropriate payer. This highly secure and scalable application is developed with the latest cloud technologies and is fully aligned with GDPR guidelines to protect data privacy and security. Overall, PayerPro360 facilitates collecting real-time responses from payers, ensuring our clients have the most current and accurate information for their decision-making process.

Payer market research and insights generation are integral to pharma decision-making during drug development, pre-market launch strategy, and post-marketing activities. However, payer research has been more challenging than physician/KOL market research due to various deficits in payer market research methods (e.g., time-consuming, low sample size, lack of payer segmentation, limited geographical scope) and its costlier nature. Additionally, insights from payer research have often been challenging to interpret during decision-making due to the lack of requisite in-house expertise.

Thelansis, a leading physician/KOL-based market research provider, has developed an AI-based platform (PayerPro360) to overcome the difficulties associated with payer-based market research. With Thelansis’s robust global payer network, Pharma/Biotech clients can gather valuable insights in real-time, with high quality, and at a fraction of the cost compared to conventional payer research methods.

Payer Research is critical for any pharma and biotech company in the ever-changing healthcare landscape. PayerPro360, developed by Thelansis through collaboration with an IT consulting partner, amalgamates domain expertise and technology. PayerPro360 overcome challenges such as the lack of flexibility in payer profile selection, difficulty in recruiting the right set of payers in a time-bound scenario, inability to understand the complex market access dynamics in the emerging markets, and intricacies in obtaining real-world data evidence.

PayerPro360 is a game changer in translating the Pharma/Biotech client’s business questions to generate real-time market access data and valuable payer insights at a fraction of the cost compared with the traditional payer research methods.